Branding

Creative Mind bureau has all the resources, abilities and experience to lead and provide complex brand activities. If you have any questions, please contact us, we are glad to serve you and answer your questions any time. (812) 716 – 60 -90 or (812) 380 – 35-75.

Naming – trade’s mark (brand’s) name design

Logotype – good’s or company’s logo development

Trade mark – design and registration

Corporate identity - set of identity issues

Slogan – company’s main slogan design or ad campaign slogan

Brand-book – recommendations on corporate identity

Branding – design and brand management

Re–branding – change in brand ideology

Branding – is a process that takes a lot of time, energy and needs integration. Brand is the result of co-operation of designers, marketers, art directors, advertising and brand specialists.

Not only a firm, a good or a service can have a brand, but a person, (e.g. movie stars and singers always brand perfume or cosmetics with their names) and a city or a country as well (the French Cote d’Azur and Cannes are well known due to the annual cinema festival).

The bigger the brand is, the harder it is to build the communication. With the right method of approach and a clear plan of actions, brand becomes an intangible asset and provides competitive advantages.

Branding consists of the following stages:

Situational analysis

This stage involves research on capacity and saturation of the market and gives the answers on the following questions: who are we now and how do we see ourselves in several years?

USP (Unique Selling Proposition) and Positioning

Here it is better to start with the competitor’s analyzes and answer the following questions: How do our competitors position themselves? What tools of promotion do they use? How do they differentiate themselves from their rivals?
Based on information received the new brand characteristics and mission of the firm are developed.

A good tool is to use a method of personification – to present a company as a person, providing it with personal characteristics that will have a core meaning for the company. (After all, brands are created by a person).

Strategy and Tactics

One of the main brand creation stages is the strategy and communicational tactics development. This step is implemented to decide what kind of tone will be chosen for the target audience including, what channels of communication and what forms of messages (verbal and non – verbal) are to be used.

Naming – adjusted to the collected information, design of the name and slogan

Brand image design – logotype, corporate identity, and brand book

Brand’s strategy and tactics implementation

To make an order contact us:

(812) 716 – 60 – 90 or (812) 380 – 35 -75