Brand-book

Brand book is a very complete addition that contains information about corporate style, methods and principles of its use.

Brand book is a main book of the firm. Corporate identity is designed for the customer and its main aim is to make a company stand out among its competitors. Brand book is intended for corporate workers and employees and for those who promote corporate brand on the market.

Brand book makes a firm stable and prepares it to adapt to different market changes; regulating a process of developing advertising image.

Is it possible to change a trademark or logotype? What is the correct way to place a logotype in press media or on business gifts and presents? How should points of sale look like and what should your workers wear? Brand book gives all the answers.

Brand book’s main objectives are to describe brand values and to bring them to the customer:

• Philosophy and mission of the company (if it is not just words then determinants of your business)
• Brand values
• Brand identification key factors
• Message that brand brings to the customer
• message distribution channels description,
• Methods of message distribution (video, photo, text, audio

Without the above statements, brand book might be ineffective. It is important to estimate all the aspects and work out all the associations in advance. Unapparent impact is much more efficient than direct advertising.

Customer’s association management is the most powerful tool that guarantees success. Corporate style should influence the customer exactly this way. Brand book is a key to this goal that contains not only technical aspects, but also influences the customer’s perception.

We are always glad to give our recommendations and consult you on brand book development.

You are welcome to contact us: (812) 716 – 60 – 90 or (812)380 – 35 – 75.

The content of brand book is listed below:

1. Full brand description
• Target audience
• Brand values
2. Corporate identity
• Corporate colors
• Printing principles
3. Corporate components
• Business papers
• Business cards
• Envelopes
• Corporate forms
• Business offers
• Folders
4. Business gifts
• Packages
• Notebooks
• Organizers and pens
5. Print materials
• Leaflets
• Booklets
• Advertising materials
6. Point Of Sales
• Outdoor decorations
• POSM
• Stands
• Office interiors
• Mobiles
7. Outdoors advertising
• Signboards
• Boxes (city – format)
• Console
8. Mass Media advertising
• Block of ads
• Billboards