Logotype

Logotype is an original name of your company or product.

The term logotype appeared in the beginning of 19th century with the growth of production volumes, export and competition as a synonym to «ligature». The definition changed in the 20th century when logotype began to be used as a print name or some symbol representing a good or a company.

Today logotype is an original print, trademark or a block combine with both name and trademark Logotype’s idea is to identify a company among competitors and attract attention to a good or a service. Logotype has to be meaningful and related to the firm’s activity while the aesthetic component should influence a customer’s perception and create trustful attitude.

Logotype is a component of corporate identity. A firm’s success quite often depends on how original and attractive its logotype is. Logotype should be universal and look reasonably good whether on business letter or an advertising leaflet.

C – Mind bureau offers a wide range of logotype development services from sketches to different media adaptations.